Digital Marketing and SEO Specialist

At Vissensa, we believe there is no business too big or small to benefit from exciting new innovations. As a team, we see the impact our support has, and the positive outcome of what we do for our customers – that’s what motivates us, keeps us innovating and moving forward.

Vissensa is a privately owned, ethical provider of IT and Cloud services, with a global reach, technical expertise and a forward thinking approach to technology. We have been providing innovative, secure and cost-efficient solutions to organisations for over 15 years and are considered one of the leading IT service providers in the industry.

If you want to work with an organisation that values your input, listens to your ideas and encourages you to grow and develop – then we’d love to hear from you. We never stop learning, and we look for people who want to learn too, people who are passionate and want to increase their knowledge of the industry.

“Our strap-line is Forward Thinking IT – that applies to us as a business and as a team. If you are forward thinking too, you’re going to love it at Vissensa.” – Sam Nunn CCO

Vissensa Values

Pushing technological boundaries and stepping beyond already established market capabilities to revolutionise IT.

Treating customer relationships as long term partnerships, not transactional business, driving them forward, and celebrating in their success.

Highly experienced IT specialists aiming to exceed customers’ expectations by delivering solutions of exceptional quality.

Committing to customers, employees, and our planet. Every decision made is morally, ethically and sustainably considered.

Combining over a decade of experience with elite market intelligence to continually evolve and develop within the world of IT.

Innovation

Pushing technological boundaries and stepping beyond already established market capabilities to revolutionise IT.

Reputation

Treating customers as long term partnerships, not transactional business. Driving them forward, and celebrating in their success.

Excellence

Highly experienced IT specialists aiming to exceed customers’ expectations by delivering solutions of exceptional quality.

Commitment

Committing to customers, employees, and our planet. Every decision made is morally, ethically and sustainably considered.

Resilience

Combining over a decade of experience with elite market intelligence to continually evolve and develop within the world of IT.

Digital Marketing and SEO Specialist – Job Description

This is great opportunity for someone who is up for the challenge of continuing and innovating our digital presence, artwork, and videography.

Reporting to the CCO, the Digital Marketing & SEO Specialist, will be joining an existing experienced team of sales and marketing professionals at an exciting time where the right candidate has the opportunity to stamp their own mark on the marketing operations of this fast-growing South Coast IT company that grew their business organically by over 50% during their FY 2022/23.

What does the role look like?

You will play a pivotal role in the team, responsible for working closely with counterparts in digital design and marketing with a specific focus on SEO optimisation and campaign strategy. The candidate will look to manage all SEO activities such as content strategy, link building and keywords to increase rankings on all major search networks.

The role will also incorporate responsibility for managing Paid Advertising initiatives through campaigns, landing pages through video and other formats.

Responsibilities

· Execute content campaigns, collect and analyze data and results, identify trends and insights across the broader IT market in order to achieve maximum ROI

· Track, report, and analyze website analytics and PPC initiatives and campaigns

· Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

· Optimize copy and landing pages for search engine marketing

· Perform ongoing keyword discovery, expansion and optimization

· Research and implement search engine optimization recommendations

· Research and analyze competitor advertising links, keywords and industries.

· Develop and implement link building strategy

· Work with the development team to ensure SEO best practices are properly implemented on newly developed code

· Work with editorial and marketing teams to drive SEO in content creation and content programming

· Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Required Skills:

  • Proven SEO Experience managing tools such as WordPress, SEMRush and others.
  • At least 4 years Marketing Experience working within a B2B business.
  • Solid understanding of performance marketing, conversion and online customer acquisition
  • In depth experience with website analytic tools
  • Use and understanding of graphic design tools such as Canva/Adobe Suite.
  • Experience with A/B testing across campaigns to provide success metrics
  • Experience with utilising Google Analytics

Beneficial Skills:

  • Ideally some experience within the IT industry.
  • Good understanding of the marketing processes.
  • Be able to create ideas and/or introduce new tools to streamline marketing tasks where possible
  • Been able to run campaigns with partners and suppliers utilising SEO to help promote their services.

Vissensa Benefits

Vissensa is a privately owned, financially stable company in its 10th year of operation which continues to grow based on its reputation and innovation. The company is a technically focused business and our employees have the opportunity to become involved with the latest technologies and products.

The work is highly varied and is fast paced making for an enjoyable mix of jobs and exposure to a range of technologies, sectors and companies who rely on Vissensa for their IT needs.

Our team is made up of bright individuals who are experts in their chosen field and excel in an environment that supports a continuous career development ethos. In return the company operates a flat structure of management and is very flexible in how we can accommodate our staff’s work / life balance.

Working for Vissensa you will be part of a small team who have the ability to contribute and influence the direction of the business through their ideas and aspirations. The company always looks to grow its employees and promote from within.

We operate a company stakeholder pension scheme for which we contribute the maximum % of salary the scheme offers, 30 days holiday (including public holidays), a benefits scheme which provides employees with perks and discounts at a number of leading High St brands, on top of personal and professional development training.

Our Castle Malwood office has free parking, and is a relaxed, rural location which is easy to get to.

Salary Offered – £27,500-35,000 based on experience

Selection Process

  • Our selection process is as follows: (1st Phase) Application
  • Hiring Team Video Interview, (2nd Phase)
  • Physical face to face interview involving scenario based questions and answer.

Why Vissensa?

We have strong expertise in delivering complex, sensitive environments, providing secure solutions for challenger businesses seeking a qualitative, bespoke approach. We’re commercially creative and transparent with clients. We take a long-term interest in each clients’ success, achieving trusted adviser status and we’re supported by strong supplier partnerships giving us an edge when we need it. When you become a part of the team, we’ll take a real interest in your success too.

Our culture is ethical, professional and driven. Reputation is our currency and the values we live by as a team include innovation, commitment, resilience, and excellence. And, of course, on occasion we let our hair down and enjoy spending quality time together outside of work as people, instead of colleagues.

To apply email your CV to hr@vissensa.com